Pasco Florida Business Development Week
Check the Schedule, We have several sessions that Antony and Amber will be at.
Check the Schedule, We have several sessions that Antony and Amber will be at.
Recent Updates
Using Hashtags to Track Your Event
Recently we were invited to attend a few prestigious local events, such as, the Duran Duran concert at Ruth Eckerd Hall and the Tampa Bay Lightning season opener game. Both events recognized the importance of social media and the local community influencers in Tampa Bay. In my experience at the Duran Duran concert I [...]
Recently we were invited to attend a few prestigious local events, such as, the Duran Duran concert at Ruth Eckerd Hall and the Tampa Bay Lightning season opener game. Both events recognized the importance of social media and the local community influencers in Tampa Bay. In my experience at the Duran Duran concert I was blown away by the interactivity not only before the concert with the #DuranSocial hashtag but live at the concert with the #DuranLive hashtag, the band themselves encouraged the audience to tweet during the concert. Not to mention it's darn cool to see your tweet scroll by while Duran Duran is playing, making the audience a temporary Rockstar. 
See full report from Hashtracking
One of the biggest questions we get at HOLMedia is "Well, we did that hashtag thing you told us to do…but what does it matter to us?" Here's where it matters, not only are you giving the event attendees a way to filter other messages from the event, but you are giving the event a measurable component through using the hashtag. "But how can we measure a hashtag?", at HOLM we recommend using Hashtracking.com it's an easy way to see the following. • Number of Tweets Generated • Number of Impressions • Reach of Audience • Top 10 Twitter Users by number of impressions • Top 10 Twitter Users by number of tweets. As you can see our very own blue queen of buzz, Amber Osborne aka Miss Destructo (@missdestructo) takes the runner up in hundred of thousands of impressions right behind the official twitter accounts of @duranduran and @tblightning. In just a few hours of an event you can have a community of influencers getting more potential eyeballs through twitter using a hashtag than the number of people in most decent size cities. Treat your local community well, educate them how to use hashtags for your event and they will in return create an army of buzzing twitter bees spreading your praises. Again, huge thanks to @DuranDuran and @TbLightning for embracing social media, being aware of your passionate communities and inviting us out for these memorable experiences. Also thanks to Hashtracking.com , as they have been very helpful in tracking these metrics with us.The Proof is in The Pudding with Barcamp Tampa 2011
This past September 24th we at Head of Lettuce Media had a lot of involvement in BarCamp Tampa. We used our new Hybrid Twitter program to drive traffic and conversation around the #barcamptampa hash-tag, we even hit an event high with 379 people attending. That remarkable number pales in comparison to the online audience of [...]
This past September 24th we at Head of Lettuce Media had a lot of involvement in BarCamp Tampa. We used our new Hybrid Twitter program to drive traffic and conversation around the #barcamptampa hash-tag, we even hit an event high with 379 people attending. That remarkable number pales in comparison to the online audience of 357,000+ people who saw the hash-tag and tweets using it over 2.5 million times, all in a 24 hour window. This was emphasized by the fact that we did get #barcamptampa trending locally in the Tampa area. Hashtracking provided us with a complete report around the Hashtag #BarcampTampa, Thanks Hashtracking
I decided to do a talk this year and after much deliberation came up with the topic “How not to suck at Twitter”. The room was packed and I even had people sitting on the floor and standing along the sides and back, my first thought was “boy, someone got these people over excited to see me and they were in for a big disappointment, luckily things went well. My primary message was to treat Twitter like a networking event, use the same etiquette. I tossed out one of my favorite terms “twitter vomit” and the importance of avoiding it. We discussed my thoughts on auto dms, which I have never hidden from anyone. I shared that SocialOomph, responsibly offers an opt out so you do not have to endure auto dm’s from their users. I shared two of my favorite tools Tweepi & Tweetstats.Tweepi offers some really great tools for maintaining your twitter account, here is an example of searching the Hashtag #BarcampTampa and who has been using it. Note I sorted by Klout giving me an idea of who was involved in the conversation and giving me an easy way to add them to a list, or follow them.
Tweetstats offers some great visualization tools that let you look back at your activity on twitter, and more importantly you can look at a twitter could of your tweets, which gives you an idea on the underlying message you are putting out via twitter. Here is a twitter cloud for all conversation on Twitter today.
“ROFL this pic” spam DM
Lately I have been getting this DM from friends on Twitter, so I’m putting a link to Scott Stratten’s Blog post here so it is easy to find (Scott does a great job letting you know what to do), as I have a feeling this will probably resurface, regularly until Twitter figures out a way to prevent these [...]
Lately I have been getting this DM from friends on Twitter, so I'm putting a link to Scott Stratten's Blog post here so it is easy to find (Scott does a great job letting you know what to do), as I have a feeling this will probably resurface, regularly until Twitter figures out a way to prevent these types of attacks.SORRY, YOU’VE BEEN PHISHED. WHAT? by Scott Stratten aka @Unmarketing
UPDATE: recently the newest Phishing scams include: “Someone said this real bad thing about you in a blog….[link removed]” “Found you in this funny picture” “ROFL this pic i found of you had me dying lol” Simply if it looks unusual, tweet the person who sent it or dm them and ask them if they sent it, look for confirmation, as most people hit my these bugs don't even know they were, until someone points it out to them. Here is some advice from Twitter.BarCampTampa
People who know me, know I have an affinity for Barcamp, what you might not know is why, or what is barcamp for that matter. Let me start with the 2nd question first. What is Barcamp? Barcamp as defined in Wikipedia is, “an international network of user-generated conferences (or unconferences). They are open, participatory workshop-events, the content [...]
People who know me, know I have an affinity for Barcamp, what you might not know is why, or what is barcamp for that matter. Let me start with the 2nd question first. What is Barcamp? Barcamp as defined in Wikipedia is, "an international network of user-generated conferences (or unconferences). They are open, participatory workshop-events, the content of which is provided by participants." See also this great article which says BarCamp Tampa Bay is an unconference, which means that there are presentations throughout the day but they are done by willing attendees instead of pre-planned speakers.. My definition of Barcamp is, an event where individuals come in the spirit of sharing, teaching and learning. In addition there is a lot of networking. Most Barcamps start with everyone showing up first thing in the morning, and then anyone feeling the desire to share knowledge, signs up to do a presentation. There is a moment of magic where the organizers (all volunteers from the community) assign talks to rooms and time slots, and wallah you have a schedule of talks that are amazingly relevant.
Some rights reserved by ryantxr, click pict for info.
Now let's talk about why I love Barcamp, simply put, Barcamp is what launched me down the path to create Head of Lettuce media In 2009 I had finished my degree in Organizational Innovations and was trying to decide what I wanted to do with it, at the same time I had an obsession with Social Media and new emerging technologies. I heard about BarcampTampa 2009 and as a past trainer was fascinated by the idea of an Unconference, so I went. I discovered a tech community that was open and sharing, and very welcoming. During that event I made the commitment to move forward in developing my idea into a company.
If you're on the fence, come, you won't regret it, it will be an experience like you've never had. If you have a tech company, consider becoming a sponsor, as it is a great way to give back to the tech community of Tampa, this is my second year being involved as a volunteer and sponsor. To sign up go to http://barcamptampabay.org/ .
Stop being used for Advertising – FB Sponsored Stories
This is a quick how-to, to remove the advertising options that allow people to use you in their ads, aka “sponsored stories” on Facebook. I recently noticed some friends showing like they endorsed a certain company’s fan page, but when I checked, they were not even fans of that business’s fan page. Here is an [...]
This is a quick how-to, to remove the advertising options that allow people to use you in their ads, aka "sponsored stories" on Facebook. I recently noticed some friends showing like they endorsed a certain company's fan page, but when I checked, they were not even fans of that business's fan page. Here is an example of an ad side by side with a "sponsored story"
So I whipped this together for those like me who do not wish to be used in this fashion. When consulting we advise businesses to avoid doing these sponsored story kind of ads.
First Go to your account settings, located under the drop down menu top right under account.
Next select Facebook Ads
Next visit and edit Third party ad settings and social ad settings
Read both completely as they are pretty self explanatory. Once you have visited both and marked them both to "no one" you have declined being used in such ads. I hope this helps all our friends and customers of Head of Lettuce Media "we do social media" :)
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@MissDestructo @Antony511 @jasonlongo @holmedia sorry, I'm a little sensitive about my spelling ;(
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