Today I was witnessing some tweets from people who just don't get Twitter. I don't follow you so I can get your daily plug, a link to an identical post on Facebook or what amounts to spam. I want to interact, I want you to engage me, I want you to acknowledge when I tweet you. Lisa Barone discusses two points in her blog post 6 Ways to Lose … [Read more...]
Prospecting using Twitter
As a Realtor from the 90's I remember cold calling, I hated it, but I did it because I knew it produced business. Today I push those I coach to "Cold Call" using Twitter, ok it's not really cold calling but it is a form of prospecting. First thing you need to do as a business is identify your target audience. If you are a doctor, you might target … [Read more...]
Social Media Tonality
I bet most of you don't think about how many ways what you said can be read, well you need to when taking spoken sarcasm and translating it to text. I learned when I was at Realtor.com that my direct communication approach could often be misinterpreted as hostile or sarcastic. Over time I learned to master the tone in my writing, so that if ever … [Read more...]
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