At Head of Lettuce Media, we have several Solutions available, depending on your needs, your goals and your budget, we start our process by sitting down with you and doing a needs analysis. We will offer suggestions on which package is best for you, and alternatives.
Delivery (aka you write it, we send it)
This solution is ideal for the business that has the creativity to write their posts, but not the time to be getting them out in a timely manner. Our system allows us to run the content pushing for you:
- Ideal for small business, we take the content you write, with our guidance, and load it into our system to be fed out for you. We can feed to Twitter, Facebook, LinkedIn and Google+ in this package. Having us feed the content out for you does not prevent you from using your social media like you normally would. We just make sure your content is consistent. With this package, you continue to monitor your social media for when people are talking to you.
- We have many clients in this category, and we will show you examples when we get together.
- Review monitoring with alerts is available at additional charge.
Delivery+ (similar solution to above, but we have writers to give you the assist in the content)
- We have content writers that can handle writing Tweets, Facebook posts, graphics and blog articles; pricing varies based on the technicality of your business.
- We then take care of feeding everything out for you.
Head of Lettuce Dashboard
Our Dashboard solution will provide you with one location to run all of your social media accounts, as well as assist you with brand monitoring, content curation, and so much more. More importantly, the system allows you to do it in a fraction of the time. The dashboard system includes:
- Twitter Content that you write and feed out either scheduled or in a Queue system that will allow consistent content to be re-fed out on social channels.
- Twitter scheduling by your team in our HOLM Social Media “Salad bar” (aka dashboard) for specific tweets at specific times. We will teach you to monitor and help translate metrics on your twitter account to maximize results.
- Facebook scheduling by your team in our HOLM Social Media Dashboard for specific messages or pictures at specific times. We will monitor and help translate metrics on your Facebook account to maximize results.
- Google+ scheduling by your team in our HOLM Social Media Dashboard for specific messages or pictures at specific times.
- Additional options include LinkedIn, monitoring of review sites and monitoring of keywords for alerts (i.e. much like Google alerts, letting you know when your brand is mentioned on the web)
- Your team writes the content, and the Salad Bar delivers it, as well as builds your account following organically for you on Twitter using elements of automation in our system.
This option is the ideal solution if you want to be running your own Social Media. We have coached local proprietors to large corporate marketing teams.
- This is where We teach you to “Fish” rather than just giving you one. Not everyone has the staff or the hours to run their own social media, but if you do, this is where we hold your hand and train you and your team how to do social media. We use a spaced training approach, which means we teach you in manageable bite size pieces. Giving you enough, but not overwhelming you. Coaching can take between 3-6 months depending on you (The price is the same either way). I am not rushing you to “get it” I will make sure that not only do you get social media, what to do, where and when, but also how to connect with your audience, and how to measure success. The core principles are the same for each platform; this means that after coaching you will be prepared for whatever new platforms might come out in the future.
- This package includes the “Dashboard” for 6 months, so even if you are done with coaching in 3, we’ll still keep our eye on you looking for learning opportunities. You will be offered the opportunity to keep using our dashboard system at a discounted price.
Content Development options
The Only SEO Solution You Need
High-quality, engaging content delivered to your Head of Lettuce Media Dashboard
- Build A Small Audience, 2 Articles per month, Maximum of 500 words each. Embedded images included
- Become A Thought Leader, 4 Articles per month, Maximum of 500 words each, Embedded images included
- Drive Traffic Through SEO,8 Articles per month, Maximum of 500 words each, Embedded images included
For one low monthly fee, we build your search rankings through great SEO content and promotion. Packages can be canceled at any time.
Digital Marketing Strategy and Execution
We consult for your company 0n digital strategy and execution; Includes:
- Email plan development
- List building strategy
- delivery tools
- understanding metrics and fine tuning for greatest ROI
- Review of your website with recommendations to improve sales.
- Oversee gathering content for social channels as well as graphic design for headers and profiles.
- Build Tweets into the autonomous system to grow and nurture twitter audience.
- Oversee integration of Social Media dashboard with customer service department.
- Introduce strong use of Google analytics measuring traffic to website and conversions from different digital platforms.
- Other tasks that present themselves related to digital marketing as agreed by both parties.
- 40 Tweets a month for the autonomous system, posts adapted for FB, G+ and LinkedIn.
- 2 Blog Articles a month. (may be an additional charge if a technical writer is needed.)
Advanced Review Monitoring Price varies with multiple locations.
- Multi-Site Monitoring
- Daily Email Alerts
- Daily Rating Updates
- Review Request Tool
- Weekly Reports
- Monthly Reports
- Automatic Review Responses
- Social Analytics
- Twitter Monitoring
- Competitor Analysis Reporting
- Inappropriate/Fake Review Flagging