Tag Archives: antony francis

This week Linkedin added a new element to their platform, Endorsements. They are a way of saying amen to the bullet point skills that one is hoping to be seen as skilled in. I have a feeling this will be the new game in town; I’ll endorse you if you endorse me. Who can get the most endorsements, will popularity win? HR folk will have to decide how many endorsements equal one recommendation.  Maybe we can add points, 1 per endorsement per subject, and 25 for a written recommendation? I joke, but I know it is only a matter of time before we hear someone trade endorsements and recommendations to build your Linkedin value, vs earning it. Your picture shows as having endorsed someone, does this encourage or discourage you to endorse? Notice what happens when I hover over my picture on a friends endorsements (snapped the picture from a 3rd party account, as your own picture does not do this for you)

T his could be a good way to be noticed. Now you need to recognize the difference between endorsements of those who really know the person, and people blindly endorsing everyone to increase the possible links to their own profile. I really don’t have an answer for this yet, these are just things to consider, let me know what you think. Feel free to endorse me if you feel I deserve it, and I will reciprocate if I can do it and feel good about it:)

I was recently interviewed by Ryan Parsley from Cloud Plumbing a Linxter Production. You can hear the interview here…

Antony Francis, CEO of Head of Lettuce Media, talks with me about automation in social media.

Often we have small businesses ask for assistance with their social media, but they find our one on one coaching to be to much, so we are glad to offer some group classes that will deliver quality education at an affordable price for small businesses. The first of these programs is being offered in our own backyard of south west Pasco ( Trinity, New Port Richey).

There are two options:

Option one is a two hour class where you will learn about the different types of social media and the cor principles that will help you build your following and connection with your consumers and future consumers. http://holmnpr1.eventbrite.com/

Option two is designed to follow what we deliver in our one on one coaching program, with the goal of you being self sufficient in your social media. We will train you over 4 weeks on what to do, and how to do it with each classes building on the previous weeks class. Our goal is to not overwhelm you, but share the love of social media, that so many have, and more importantly how to use it in your business. http://holmnpr4wk.eventbrite.com/

Keeping with our strong belief of giving back to the community, there are seats reserved in each class for charitable organizations, call us for details.

Head Of Lettuce Media is going global this year, we are proud to announce that our own Blue Cheese and VP of Online Brand Development Amber Osborne is a featured panelist at the upcoming I-Strategy Conference in Amsterdam in October. I-Strategy is a conference like no other featuring amazing keynote speakers such as Randi Zuckerberg and Florida’s own Jimmy Wales from Wikipedia.

Amber will be featured with fellow panelists……

• Ritch Sibthorpe, VP Digital Marketing & Content Partnerships, Warner Music
• Saara Bergstrom, Manager Social Marketing & Consumer Engagement, Rovio
• Yme Bosma, Manager of Business Development & Partnerships, Hyves

This will be a well rounded panel on the topic of Audience Engagement, User Experience and Social Monetization.

Panel Description from istrategyconference.com

“The biggest trap for any business wanting to get involved in social media is presuming that merely being present is inclusion enough. Indeed, whilst there’s no doubting the importance of presence, the underlying weapon of social media is its ability to engage an audience. This panel will highlight the reasons for ensuring audience engagement is a top priority, by looking at what it can do your traffic levels to your site(s), its effects on your online brand – and how, in the wrong circumstances, it can affect your bottom line.

Key takeaways:

• 
How do attitudes change due to social media activities?
• Evaluating the share of conversation versus your competitors and how to reposition yourself to start a new conversation
.
• How to translate analytic data into tangible engagement strategies.

Hope to see some of you at the event and we at Head of Lettuce Media are very honored to be a part of I-Strategy this year! Thanks greatly to Thomas Marzano, Max Ford and the Team at I-Strategy for making this happen.