Tag Archives: head of lettuce media

With the #RNC2012 (Republican National Convention 2012) kicking off this week, it begs the question, how do you take your politics, or social media for that matter. As one who makes a living from studying Social Media I love when anything major happens, because it gives us a chance to study elements of social media at an accelerated pace. A good TV show promoting their hashtag can have the same effect check out #AGT (America’s got Tallent) or #SYTYCD (so you think you can dance) on their respective nights, their audience is very engaged.

I watch the conversation using a few tools, and thought I would share them with you as this week is a great chance to test drive them and find your favorite.

TwitterFall This is one of my favorites, you can enter a few search terms, and each will appear in a different color. I often use this to observe the 45+ twitter accounts I manage personally. Their are simple options, and you do not even need to be on twitter to watch this one.

SocialBro, as I have mentioned before, I like. They are great for monitoring a Hashtag and seeing who the influencers are in the conversation or where the conversation is taking place. They also let you select people from the conversation for following or putting on a list.

Bottlenose is a newer tool in beta that lets you look at a great diagram around the topic, showing the other related tags and you can also tweak it to see topics and who is a leader in the conversation. This is great for spotting conversations that might be related to your primary hashtag. Check out the other tags, as there is a good chance not everyone in those ancillary tags are following the main tag also.

You can also view the data in a few formats, like live

Tagboard another new comer gives you a great newspaper style format. This one is simple to use and great for reviewing material.
SeeS.aw is like Tagboard, but will let you save searches and the stream keeps flowing where Tagboard seems to need to be refreshed (which has its own benefits). 

Geofeedia another Beta provides a map of tweets around a location, or a newspaper format. This helps you see also the conversation in the area of an event, when not everyone is using the event hashtag. I used the Tamp Times Forum as a location, even tho the screen shows St.Pete Times Forum (its name changed).

SocialMention offers a nice clean feed with highlights showing Sentiment, Top keywords, hashtags, users and sources. Great for seeing everything involved in the conversation.

Tawlk another beta is great for a live newspaper feed

Hashtracking is another favorite of mine, they are great for showing you the potential size of your audience as well as a ranking of those involved in the conversation.

These are still just a few of the tools available out there, feel free to share any I missed (my goal here was to give some tools you can use during the convention to follow the conversation).

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I was recently interviewed by Ryan Parsley from Cloud Plumbing a Linxter Production. You can hear the interview here…

Antony Francis, CEO of Head of Lettuce Media, talks with me about automation in social media.

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Often we have small businesses ask for assistance with their social media, but they find our one on one coaching to be to much, so we are glad to offer some group classes that will deliver quality education at an affordable price for small businesses. The first of these programs is being offered in our own backyard of south west Pasco ( Trinity, New Port Richey).

There are two options:

Option one is a two hour class where you will learn about the different types of social media and the cor principles that will help you build your following and connection with your consumers and future consumers. http://holmnpr1.eventbrite.com/

Option two is designed to follow what we deliver in our one on one coaching program, with the goal of you being self sufficient in your social media. We will train you over 4 weeks on what to do, and how to do it with each classes building on the previous weeks class. Our goal is to not overwhelm you, but share the love of social media, that so many have, and more importantly how to use it in your business. http://holmnpr4wk.eventbrite.com/

Keeping with our strong belief of giving back to the community, there are seats reserved in each class for charitable organizations, call us for details.

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Just recently we had about 10,000, that’s right ten thousand new follows in a 24 hour period of time. While we were trying to figure our what awesome maneuver we did that got so many people to follow us in such a short period of time, our experience and wisdom told us otherwise. We knew something was amiss. Well enter SocialBro one of our favorite tools for analyzing the following on a twitter account. After some tweaking on my searches I lowered the sliders to those with less then 25 followers, who have not tweeted more then .3 times a day and influence under 7. I was able to notice about 10,000 accounts who just followed us with each of the accounts never having tweeted, and each one having under 25 followers with over 1000-1500 accounts each was following. It made me wonder if this was the work of someone who guarantees so many followers in a certain time.  I digress, the point is that SocialBro is a great tool for analyzing your followers, or even the followers around a hashtag. If you are newer to twitter, save this and comeback to it later when you have a better understanding of what constitutes a good follower for you.

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• 4  broken into 2 pairs for the Heroes Salute Gala featuring Darryl Worley http://www.thenashvilleconnection.com/events/gala/
• 4 individual tickets for the Workshops  http://www.thenashvilleconnection.com/events/workshops/

The fine print stuff:

• Please be prepared to travel and stay in Greenville SC, at your own cost, contest includes tickets only.
• We will announce the winner of this contest June 22nd  at 5pm EST, submissions to enter are due by 11am the 22nd of June.
• If you want to win, you must leave a comment on this blog and also mention if you would want a gala or workshop ticket.

If you are on Twitter , Tweet this blog with the #tag #NashCon12 for an extra chance in the drawing.

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That’s right friends, as one of the event Sponsors and Speakers for @PRSATampabay, Head of Lettuce Media has scored 2 tickets to give away. These Tickets are for the Conference only. They do not include Travel and accommodations, and do not include pre-conference activities.

Simply comment on this post your intrest and you will be entered. Tweet the article with the #Sunshine2012 tag and you will be entered a 2nd time. We will be accepting entries until this Friday the 15th at noon EST. We will then choose 2 winners who will each be given one ticket. Winners will be announced by 3pm Friday here on this post as well as on Twitter.

This event is ideal for those in PR, You will Learn new and exciting methods for extending your own public relations practice while increasing your clients’ ROI.

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This past week we took part in the Clear Music Jazz Series with Eric Darius, and had an incredible time.  We Sponsored the event assisting with their promotion and social media needs, We also gave away some tickets via Facebook and Twitter. One of our winners, Cyndee Haydon wrote a beautiful blog about the event and we just had to share it, WTG Cyndee, enjoy

Elegant Clearwater Music Jazz Series – An Evening with Eric Darius

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Early October, Antony was interviewed by The Pittsburgh Technology Council‘s Audrey Russo and Jonathan Kersting for TechVibe Radio  104.7 FM News Talk . You can catch the full interview here.

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I decided to write this article to give everyone, who is interested, the history and story behind the #KloutDrinkingGame.  The game started as my way of poking some innocent fun at a friend (@mitchneff) and some others at #UsGuys who were taking Klout way to serious. Now, don’t think I am disrespecting Klout, as I am a huge supporter of them and PeerIndex and any other way of measuring social media accounts, especially because it makes it easy for those considering hiring a social media company to know whether or not they are talking to someone who really understands the business. They validate us at Head of Lettuce Media as authentic social media people, unlike the speaker I was contaced by the other day who talks about social media, but only has a Klout of 20, By the way the average Klout score is in the 20′s acording to Klout CEO Joe Fernandez.

"Klout!" and Drink

The game is simple, when a conversation breaks out, or when you instigate one, drink every time someone mentions Klout. The winner is everyone who plays, and it really does not matter what you drink although we do know Joe plays with Whiskey, that’s it. Have fun and don’t get stupid with the game as it is just a game for fun.  Lastly when playing, use the hasthtag #KloutDrinkingGame or #KloutDG so others can join in and play, after all it is a social game. If you don’t drink, consider M & M’s or Skittles

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