Recently we were invited to attend a few prestigious local events, such as, the Duran Duran concert at Ruth Eckerd Hall and the Tampa Bay Lightning season opener game. Both events recognized the importance of social media and the local community influencers in Tampa Bay.
In my experience at the Duran Duran concert I was blown away by the interactivity not only before the concert with the #DuranSocial hashtag but live at the concert with the #DuranLive hashtag, the band themselves encouraged the audience to tweet during the concert. Not to mention it’s darn cool to see your tweet scroll by while Duran Duran is playing, making the audience a temporary Rockstar.
Tampa’s local hockey team the Tampa Bay Lightning (@TbLightning) started the #BeTheThunder hashtag this season, for the season opener they invited almost a hundred local twitter users encouraging them to tweet during the game. As you can see the results say it all, in the matter of 24 hours they generated enough buzz to power one of the new Tesla coils in the recently renovated St. Pete Times Forum.
One of the biggest questions we get at HOLMedia is “Well, we did that hashtag thing you told us to do…but what does it matter to us?” Here’s where it matters, not only are you giving the event attendees a way to filter other messages from the event, but you are giving the event a measurable component through using the hashtag. “But how can we measure a hashtag?”, at HOLM we recommend using Hashtracking.com it’s an easy way to see the following.
• Number of Tweets Generated
• Number of Impressions
• Reach of Audience
• Top 10 Twitter Users by number of impressions
• Top 10 Twitter Users by number of tweets.
As you can see our very own blue queen of buzz, Amber Osborne aka Miss Destructo (@missdestructo) takes the runner up in hundred of thousands of impressions right behind the official twitter accounts of @duranduran and @tblightning. In just a few hours of an event you can have a community of influencers getting more potential eyeballs through twitter using a hashtag than the number of people in most decent size cities. Treat your local community well, educate them how to use hashtags for your event and they will in return create an army of buzzing twitter bees spreading your praises.
Again, huge thanks to @DuranDuran and @TbLightning for embracing social media, being aware of your passionate communities and inviting us out for these memorable experiences. Also thanks to Hashtracking.com , as they have been very helpful in tracking these metrics with us.