Social Media for small business

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Often we have small businesses ask for assistance with their social media, but they find our one on one coaching to be to much, so we are glad to offer some group classes that will deliver quality education at an affordable price for small businesses. The first of these programs is being offered in our own backyard of south west Pasco ( Trinity, New Port Richey).

There are two options:

Option one is a two hour class where you will learn about the different types of social media and the cor principles that will help you build your following and connection with your consumers and future consumers. http://holmnpr1.eventbrite.com/

Option two is designed to follow what we deliver in our one on one coaching program, with the goal of you being self sufficient in your social media. We will train you over 4 weeks on what to do, and how to do it with each classes building on the previous weeks class. Our goal is to not overwhelm you, but share the love of social media, that so many have, and more importantly how to use it in your business. http://holmnpr4wk.eventbrite.com/

Keeping with our strong belief of giving back to the community, there are seats reserved in each class for charitable organizations, call us for details.

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The Proof is in The Pudding with Barcamp Tampa 2011

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This past September 24th we at Head of Lettuce Media had a lot of involvement in BarCamp Tampa. We used our new Hybrid Twitter program to drive traffic and conversation around the #barcamptampa hash-tag, we even hit an event high with 379 people attending. That remarkable number pales in comparison to the online audience of 357,000+ people who saw the  hash-tag and tweets using it over 2.5 million times, all in a 24 hour window. This was emphasized by the fact that we did get #barcamptampa trending locally in the Tampa area. Hashtracking provided us with a complete report around the Hashtag #BarcampTampa, Thanks Hashtracking
I decided to do a talk this year and after much deliberation came up with the topic “How not to suck at Twitter”. The room was packed and I even had people sitting on the floor and standing along the sides and back, my first thought was “boy, someone got these people over excited to see me and they were in for a big disappointment, luckily things went well. My primary message was to treat Twitter like a networking event, use the same etiquette. I tossed out one of my favorite terms “twitter vomit” and the importance of avoiding it. We discussed my thoughts on auto dms, which I have never hidden from anyone. I shared that SocialOomph, responsibly offers an opt out so you do not have to endure auto dm’s from their users. I shared two of my favorite tools Tweepi & Tweetstats.
Tweepi offers some really great tools for maintaining your twitter account, here is an example of searching the Hashtag #BarcampTampa and who has been using it. Note I sorted by Klout giving me an idea of who was involved in the conversation and giving me an easy way to add them to a list, or follow them.
Tweetstats offers some great visualization tools that let you look back at your activity on twitter, and more importantly you can look at a twitter could of your tweets, which gives you an idea on the underlying message you are putting out via twitter. Here is a twitter cloud for all conversation on Twitter today.
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Head of Lettuce Media Goes Global with I-Strategy

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Head Of Lettuce Media is going global this year, we are proud to announce that our own Blue Cheese and VP of Online Brand Development Amber Osborne is a featured panelist at the upcoming I-Strategy Conference in Amsterdam in October. I-Strategy is a conference like no other featuring amazing keynote speakers such as Randi Zuckerberg and Florida’s own Jimmy Wales from Wikipedia.

Amber will be featured with fellow panelists……

  • Ritch Sibthorpe, VP Digital Marketing & Content Partnerships, Warner Music
  • Saara Bergstrom, Manager Social Marketing & Consumer Engagement, Rovio
  • Yme Bosma, Manager of Business Development & Partnerships, Hyves

This will be a well rounded panel on the topic of Audience Engagement, User Experience and Social Monetization.

Panel Description from istrategyconference.com

“The biggest trap for any business wanting to get involved in social media is presuming that merely being present is inclusion enough. Indeed, whilst there’s no doubting the importance of presence, the underlying weapon of social media is its ability to engage an audience. This panel will highlight the reasons for ensuring audience engagement is a top priority, by looking at what it can do your traffic levels to your site(s), its effects on your online brand – and how, in the wrong circumstances, it can affect your bottom line.

Key takeaways:

  • 
How do attitudes change due to social media activities?
  • Evaluating the share of conversation versus your competitors and how to reposition yourself to start a new conversation
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  • How to translate analytic data into tangible engagement strategies.

Hope to see some of you at the event and we at Head of Lettuce Media are very honored to be a part of I-Strategy this year! Thanks greatly to Thomas Marzano, Max Ford and the Team at I-Strategy for making this happen.

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