Lately it seems that saying “oh yeah, and we do social media”, is becoming more and more the thing to say when rattling off services offered; whether an advertising agency, consultant, PR firm or a virtual assistant. We routinely see others claiming to offer our service. We’ve seen “speakers” claim to be social media experts and say they offer social media services, well my answer is Shut up! you don’t do social media, in fact social media doesn’t even like you. Alright I know that was harsh, and I don’t blanket everyone into that statement and I should mention that we are contacted regularly by smart quality agencies looking to strike strategic relationships with us to assist their customers who need social media help, but I am getting sick of everyone and their cousin saying they are qualified to be helping others with their social media. I almost feel like I need to put out a Jeff Foxworthy “you might be a redneck” type list. Instead my list might be, “you can’t help someone else with their social media if… you don’t understand”: How to measure and track your success, let alone show your own success. Shut up and go away before you mess someones social media presence up beyond repair.
Imagine going to a new networking event with a huge group of the people you want to impress, and then you’re introduced by that one person that everyone hates, because they are a walking non stop diarrhea of the mouth pushy obnoxious sales people that no one wants to listen to, in-fact people make it a point to get away from them….by the way, that’s who’s voguing for you, if they don’t truly understand social media.
If you are looking at trusting someone to help you with your social media presence ask them if they can explain to you about the tools used to measure your performance, if they can’t, run. If that company is trusting “your” reputation to interns, be concerned, after all you get what you pay for, or should I say you get what they pay their interns for. Just because someone is on Facebook and Twitter, it does not mean that they understand how to get others to listen to and interact with your brand.
Head of Lettuce Media Helps businesses understand not only social media, but also how to measure their success in the medium and how to set and attain goals. Contact us to see how we can help you.