Birth of an idea and a company

I have recently been obsessed with the growing popularity of Social Media, and even more so by the lack of effort on so many peoples part to leverage this valuable medium. In the last week I have sat on a panel as an expert on social media and attended a presentation by another panel on the same.

Let’s take a step back to who I am, I am Antony Francis, a REALTOR in the Tampa bay area.  I am actually a born again Realtor, as I re-entered the business as a Realtor, after getting laid off from Realtor.com, where I worked for 4 years as their National Speaker, and Sales Trainer. Prior to that I ran a company for a national real estate trainer.  You can see all the “good stuff” on me at Antony Francis on Linkedin.

I have had some unique experiences running companies and with some upper level positions, but had not completed my degree until this year, almost 19 years later. My degree is in Organizational Innovations which lead me to look at social media in a different fashion then many others. I witnessed first what a disruptive innovation internet marketing was to the newspaper industry and see social media as an even bigger step in the evolution of how we do business.

Lately I have been obsessed with starting a company to train others in the use of social media in their business and to offer levels of assistance from coaching all the way to doing everything for you. This blog is the evolution of that idea from thoughts to practice, individual to company and lastly the birth of something excellent.