So you’ve decided to get your business involved in 4SqDay and or Foursquare, now it’s time to tell everyone. You don’t open a new business without a grand opening, nor should you enter the exciting new media world without saying Hey Social Media fans, you rock and we know it, in fact we are going to reward you, because you rock. Get the message out! Post it on your website, your Facebook Fan page, tell your customers on your recipts, add it to your menus, place a sign on the wall “Did you check in on Foursquare while you were here? We reward Foursquare players, (Put your offer here)”
Use Foursquare day for your coming out party, keep your expectations low ( we really have no idea what you should expect), but keep your energy and excitement high as this is not just about the day, this is your entry in a new medium for advertising that will yield greater results for $ spent then any other. Leading up to 4SqDay, and all day long, ask your customers “Did you check in on Foursquare? Do you know what that is? We offer discounts to people on Foursquare and it costs you nothing to access those discounts”.
Your goal should be to get as many of your customers on this fun medium as possible, because it gives you an easy way to engage with those customers and reward your best customers. Think of it as a partnership between you and this new medium.
Lastly find out if there is a “Swarm” party going on that day (4/16), if so ask how you can contribute giveaways for those participating, it can be one big gift for a special Winner, maybe anyone who checked in at your location for the day, or maybe a 15% off discount card for all in attendance (or the first 10 that check in), you decide. Make it a true value and you will be rewarded with business and “chatter” on the internet talking about how cool you are resulting in a better image and ultimately more traffic.
Head of Lettuce media helps businesses develop social/new media strategies to capture attention organically contact us to see how we can help you. Advice on #4sqday activities is free.
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