Today I was witnessing some tweets from people who just don't get Twitter. I don't follow you so I can get your daily plug, a link to an identical post on Facebook or what amounts to spam. I want to interact, I want you to engage me, I want you to acknowledge when I tweet you. Lisa Barone discusses two points in her blog post 6 Ways to Lose … [Read more...]
Prospecting using Twitter
As a Realtor from the 90's I remember cold calling, I hated it, but I did it because I knew it produced business. Today I push those I coach to "Cold Call" using Twitter, ok it's not really cold calling but it is a form of prospecting. First thing you need to do as a business is identify your target audience. If you are a doctor, you might target … [Read more...]
Social Media Tonality
I bet most of you don't think about how many ways what you said can be read, well you need to when taking spoken sarcasm and translating it to text. I learned when I was at Realtor.com that my direct communication approach could often be misinterpreted as hostile or sarcastic. Over time I learned to master the tone in my writing, so that if ever … [Read more...]
Twitter Maintenance; how to tune up your account
I was again thinking of those newer to Twitter, and those who might not have learned how to better manage their Twitter accounts and wanted to share some tips that so many take for granted. Know your numbers, and how they affect you. Looking at an accounts profile page you will see; Following, Followers, Listed & Tweets. These four numbers … [Read more...]
Social Media made simple – Attract, Connect, Communicate.
I thought would write about conversation I have had several times this week. When I was Speaking at Realtor.com I taught agents that their business centered around the components of Attract, Connect & Communicate and all the marketing process centered around these three key words. You Attract attention to yourself or your brand, this is where … [Read more...]
A Story about the value of Brand Management; in social media
So many businesses ask why they need to get involved in Social Media, and I usually am able to explain it simply for them, well now I have a great story to make the point clearer. My wife has an 2004 Acura TL, and we recently took it to a local Honda dealership which cost me over $400 after the warranty did not cover some of the items involved in … [Read more...]
The Name “Head of Lettuce” Media
Ok kiddo's, recently I have been getting out more and more talking to people about how Head of Lettuce media can help them in their social media needs, and one question seems to keep coming up, so I thought I would share for everyone who wanted to know, but never got a chance to ask, and that is where did I get the name Head of Lettuce. As I … [Read more...]
New to Twitter?
Last week when working with a new client that I am coaching in social media integration, we focused on Twitter, and I was reminded of my first home buying experience. I was in real estate for a few years, but always worked on the seller side, and never went to a closing (in NY the attorneys handle the closing details). Everyone involved seemed to … [Read more...]
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