I had a great experience this past week in my other Business, Real Estate, which is funding the growth and development of the Head of Lettuce for now.
As many of you know I was involved in the planning and development of Foursquare Day (#4sqday), a social media holiday that was born here in Tampa, well on Foursquare day I was meeting a young would be home owner at a property in a neighborhood which just happened to be entered in Foursquare as a location and their Club house was in there also, so in my true geek spirit, I checked in on Foursquare, which in turn sent that notice to Facebook and Twitter and ultimately set wheels in motion. 4 Hours later I received a comment on my post from a local builder sales rep who happened to friend me asking me to consider their products for the buyer. Well I did take the buyer over to look at the specific house that the Rep. told me about, well to make a long story short, they ended up buying the house.
So what’s the moral of this tale, well you truly never know who if following you and how you may benefit from that fact. Even something that is viewed by many as silly, like Foursquare has many business applications that we have yet to discover. So if you are one of those who believes that social media is not a big deal, I can only say that you will be like the Real Estate agents I talked to when I was with Realtor.com in the late 90’s, either a late adopter working to catch the bus you missed, or soon out of business.