Becoming a popular brand online is the ultimate goal of many business-people in today’s climate. And though you may not become one of the most popular brands out there, every little bit of trust and recognition helps.
It can be difficult to go from a new presence on Facebook to a liked and respected brand. It’s even more difficult when you fly by the seat of your pants, bereft of any plan or mission. Below, you will read about ten great ways to improve your overall brand image with the social networking giant.
Various Facebook Branding Tips to Implement
1: Edit Vigorously
Once you name your page, you’re going to have a tough time going back to edit anything. And while other aspects—such as information you list and various posts—are easier to change, you still want to edit thoroughly to ensure you make no mistakes. Once it’s out there on the Internet, someone’s going to see it, it’s going to be saved, and it’s going to spread. While a typo might be meaningless, accidentally misnaming your page or mistakenly listing your home addy or phone number can be a huge faux pas.
2: Present a Clear, Consistent Voice
Being clear, concise and consistent in your brand’s voice is very important when branding your Facebook page. You still have other outlets on the web, such as a main website and potentially other social accounts. If you’re inconsistent from one outlet to the next, then your image is ultimately going to be choppy at best. Make sure your voice is consistent with your brand’s mission, and make sure your voice is similar across channels.
3: Stick with what People Know
A lot of brands attempt to change and to re-brand in some fashion, only to end in disaster. Why does this happen? Primarily it happens because people appreciate what they already know and don’t appreciate having the rug pulled out on them randomly. So if you’re going to change anything about your brand at all, make sure you have a solid reason, and make sure you state that reason clearly. Don’t simply change just to change.
4: Present a Professional Image
Facebook online marketing methods are a dime a dozen, so you’ll be trying a lot of different tactics throughout. The one thing that should remain consistent above all others is the professional image you project, from your page in general to a random post. Be professional in what you do, even when broaching humorous and lighthearted topics.
5: Create a Comprehensive “About” Section
The “About” section of your Facebook brand page is a great place to list important URLs and vital information. Make sure that you’re also listing accurate, personal and pertinent information in this section.
6: Manage Your Albums
If you want to create separate photo albums to list on your page, you can control who sees them and who doesn’t. This is a feature that a lot of basic users employ to ensure that their friends get to view certain material that the public cannot, but it can also work if you’re a brand giving certain people restricted access to photos and other materials from your brand page.
7: Customize Your Lists
There’s a lot you can do to and from a brand page on Facebook, like creating various lists of friends and other contacts. Making business connections on a social media site will definitely pay off in the long run, and developing a list of multiple friends can improve your odds of finding loyal fans and followers who will keep returning. Segmenting people into different lists helps you to keep track of who’s who.
8: Stay an Engaging Personality
With different Facebook software to help you create and launch promotions, posts and various ads, you can easily forget to actually inject a little personality into your material. You have to stay as engaging as you can with the right niche. Launching material quickly simply to get it out there isn’t going to do that well for your brand. Taking your time to create something intriguing for your audience is a much better move.
9: Participate in the Social Arena
It’s also important that you remember what Facebook is. This is a social networking site, where people actually engaging in back-and-forth conversation. If you’re treating things like a one-way street, where you expect people to engage while you stay silent behind the curtain, you’re not going to present a good brand image at all. Come across as an engaging personality by actually interacting with people.
10: Launch Ads and Promotions to Your Purpose
With so many different promotions and ads you can launch as a brand, it’s easy to start throwing things out there simply to attract people. But you have to be cautious here. You don’t want to attract just anyone. A popular promotion is meaningless if you only attract people unwilling to actually use your business. So make sure that you only launch material suitable to your purpose as a brand in social media. Keep things aimed at the right niche. Though you can broaden the niche a bit, you definitely don’t want to abandon it altogether.
From the initial creation of your brand page to its day-to-day operations in terms of posting different materials and running various promotions, there are different ways you can leverage Facebook in order to boost your brand. Try to keep things as simple as possible to start. Get the hang of how things work, build up an audience, build some trust, and then you can start to branch out a bit more in what you do.
Author’s Bio: Craig Robinson – a professional writer and social media marketing enthusiast for Qwaya, a technology company specializing in Facebook marketing. If you have more social media marketing questions, feel free to ask in the comments section below or ask Craig on Twitter.