I wanted to get this up quickly so those of you with business fan pages would have a better idea of what this all means, and the advantages it brings to you. Below I have the text from the tour that FB provides with my 2 cents on what it means for you in the .
Showcase Your Latest Photos -The most recent photos that you post to your Wall or photos that you tag your Page in will appear here. This area will not include any photos posted by your fans. [ This allows you as a business to strategically place pictures on the top of the wall that you want consumers to notice. I imagine this will be a great location to make sure your coupons show]
Navigation Where People Expect It – Navigation links are now on the left, just like on people’s profiles. [ the navigation is now where your personal profile navigation links are, so this should make life easier. Not a big change]
Show the Top Posts on Your Wall – You now have two Wall filters. You can show posts by your page and top posts from Everyone, a new way for people to see the most interesting stories first. As an admin, you’ll have additional filters for viewing posts on your page. To set a default filter for your Wall, go to Edit Page. [ This allows you to keep popular post at the top to continue the conversation even with new post going in after the popular one]
Use Facebook as Your Page –
- You now have the flexibility to interact with the other areas of Facebook as a page.
- Get notifications when fans interact with your page or posts
- See activity from the pages you like in your news feed
- Like other pages and feature them on your page
- Make comments as your page on other pages
[this one is huge, this is the argument that so many people use when answering the question “why are you setting up a personal profile for your business?” Now you can go and post on walls as your business. Just make sure you are aware of how you are posting as you can switch back and forth between business and personal profiles.]
New settings – You can set defaults for your email notifications and how you post to your page – as yourself or your page. You can also select which featured pages appear in the left column. [This is great for businesses that have strategic alliances with other businesses, as they can now like other business pages while at the same time reserving the space on their wall for their special relationships.]
To manage your settings for email and posting preferences, go to Edit Page and Your Settings. To select which pages appear in Likes, go to Edit Page and Featured.
[ Basically these changes have tackled all the objections that people were using to justify breaking the Facebook TOS. The new challenge is now how do you migrate everyone to a true business page and stop breaking the FB rules? For those who set their business up correctly, all our clients:), there will defiantly be dividends to reap.]