I’ll warn you now, this is going to be a little bit of a rant as there are two things that have really been getting under my skin. Lately it seems like I'm getting more and more DMs from people I'm following on Twitter. So I thought would write this as a public service announcement on how not to suck at twitter or get Unfollowed by me. Pet peeve … [Read more...]
Social Media Audit
Working on a social media audit for one of our customers here at Head of Lettuce, and it brings to mind how few companies know the answers to such important questions like: What percentage of the company is on Twitter? What percentage is on Facebook? How many have fanned the company page? These questions are necessary for any organization to know … [Read more...]
Prospecting using Twitter
As a Realtor from the 90's I remember cold calling, I hated it, but I did it because I knew it produced business. Today I push those I coach to "Cold Call" using Twitter, ok it's not really cold calling but it is a form of prospecting. First thing you need to do as a business is identify your target audience. If you are a doctor, you might target … [Read more...]