I wanted to get this up quickly so those of you with business fan pages would have a better idea of what this all means, and the advantages it brings to you. Below I have the text from the tour that FB provides with my 2 cents on what it means for you in the [].
Showcase Photos on top like your personal profile.
Showcase Your Latest Photos -The most recent photos that you post to your Wall or photos that you tag your Page in will appear here. This area will not include any photos posted by your fans. [ This allows you as a business to strategically place pictures on the top of the wall that you want consumers to notice. I imagine this will be a great location to make sure your coupons show]
Navigation links
Navigation Where People Expect It – Navigation links are now on the left, just like on people’s profiles. [ the navigation is now where your personal profile navigation links are, so this should make life easier. Not a big change]
Show the Top Posts on Your Wall – You now have two Wall filters. You can show posts by your page and top posts from Everyone, a new way for people to see the most interesting stories first. As an admin, you’ll have additional filters for viewing posts on your page. To set a default filter for your Wall, go to Edit Page. [ This allows you to keep popular post at the top to continue the conversation even with new post going in after the popular one]
Use Facebook as Your Page –
- You now have the flexibility to interact with the other areas of Facebook as a page.
- Get notifications when fans interact with your page or posts
- See activity from the pages you like in your news feed
- Like other pages and feature them on your page
- Make comments as your page on other pages
[this one is huge, this is the argument that so many people use when answering the question “why are you setting up a personal profile for your business?” Now you can go and post on walls as your business. Just make sure you are aware of how you are posting as you can switch back and forth between business and personal profiles.]
New settings – You can set defaults for your email notifications and how you post to your page – as yourself or your page. You can also select which featured pages appear in the left column. [This is great for businesses that have strategic alliances with other businesses, as they can now like other business pages while at the same time reserving the space on their wall for their special relationships.]
To manage your settings for email and posting preferences, go to Edit Page and Your Settings. To select which pages appear in Likes, go to Edit Page and Featured.
[ Basically these changes have tackled all the objections that people were using to justify breaking the Facebook TOS. The new challenge is now how do you migrate everyone to a true business page and stop breaking the FB rules? For those who set their business up correctly, all our clients:), there will defiantly be dividends to reap.]
hello there, fine post, and a good understand! just one for my book marks.
I’m curious as to your point:
“Basically these changes have tackled all the objections that people were using to justify breaking the Facebook TOS”
As a page admin, I don’t think I was knowingly breaking the TOS, but can you give some examples of what was going on…
James, there have been a lot of people creating personal profiles for their businesses, meaning you would friend them and not like them. FB TOS basically says the profiles are for people not businesses, not to mention if you did use a profile for your business you would not have access to any of the metrics offered on the fan pages. Hope this clears it up, thanks for chiming in. BTW checked and you are using a fan page, so you are doing it correct http://www.facebook.com/SouthEastInstalls.
So, if someone else’s post is popular and hangs around the top of my wall (over my own updates) and I don’t want it to do so, the only choice I have is to hide or remove it from my wall? Seems to be no alternative if I want a post to stick around, just not at the top. I like popularity, I just want it to be history like everything else. Perhaps in time I’ll see how this feature behaves and it won’t seem such an interference.
Joel, that is a good concern I am not sure on the answer, but I know you can always filter your page so that only your post show under the “Manage permission” section. You can still remove or block a post if you wish, If the post has a good conversation going, I might consider trying to move the conversation to the discussion area.
ok, I went playing around and I believe the popularity might only come in to effect if you are viewing the page as Admin after choosing to use Facebook as your business. Which means it affects you, and not those viewing your wall. I will be doing more testing and will let you know if I find anything that conflicts with this thought.
You’re the bomb diggity! 😉 I’ll share that on Twitter too – it seems to be the “question of the day!”
But what happened to the “suggest to friends” feature? Is that gone for good? They sure like to keep everyone hopping! Thanks for the info Tony!
Julie, they just moved it to the right side of the page, labeled suggest to friends.
Nice summary guys! I’m interested to see how many businesses start wall-spamming now. It’s a natural reaction by well-meaning business owners to a new feature like this.
Mark Regan
you got a good point Mark, hopefully people will respect limits or they will get unliked and blocked. This might help some people reduce the number of likes they have 🙂