While there are many entertaining and social reasons to use location based checkin services like Foursquare and Gowalla, there are also some strong benefits that you might be missing out on if you are in a business that calls on others businesses, whether it is for service, deliveries or just sales calls.
I have a friend who owns a discount toner and ink company that delivers their products to many local businesses in the Trinity area. Imagine if every time she delivered, she checked in via a Location Based Checkin app. This would be like a plug for every delivery…did you know “xyz” buys from us, how about “abc”, in fact, everyday there would be reinforcement of who her customers are, and how active she is. There is an adage that “activity breads success” Well as more and more people notice on Facebook and Twitter that so many people in the area are using her services, what do you think that would do for her business? Best of all, guess what this simple campaign would cost her to run? nothing but her time. In this economically challenging time, social media is a low cost option that can deliver much better results then some traditional advertising campaigns that might cost a lot more.
As a Real Estate agent I use Foursquare to checkin to different neighborhoods when showing homes, and this message shows people that I am being active in their area. If the business you are calling on is not in Foursquare (or other app) you can enter them, then let the business owner know what you did and what it might mean to their business to be findable in this location based app. You are going to earn some respect from them for being on top of opportunities and more importantly for showing them an inexpensive way that they to can promote their business.