Coincidentally I noticed that I am not checking in as much as I once did, and i decided to reflect on this a little to figure out why. I came up with a simple answer, no incentive.Typically you choose to check in for one of several reasons;
- You want to let your friends know where you are.
- You are playing one of the games where you get points for check-ins.
- your own notes of what you’ve been up to
- and last but far from least, discounts and specials.
Some business are making smart offers like something free on your X visit. That offers everyone a reason to keep coming back. Chili’s offers free chips and salsa just for checking in, and they added another smart special ”
Another up and comer in the LBCs that I really like is SCVNGR. They offer a series of challenges that you can do at a business. These challenges offer the business free promotion in the social media that their customers push out, but also offers the opportunity for the business to reward such interaction. While I pick on Buffalo Wild Wings above in the Foursquare example, they are one of the few taking advantage of SCVNGR in my area.
There are several other LBCs and I recommend any business list themselves on as many as they can, and offer true discounts, as this is what the customers/players are looking for. If you take care of your customers, they will tell their friends, and you will benefit. We at Head of Lettuce Media teach businesses how to integrate different types of Social media into their business as well as how to participate in the conversation around their brand. Contact us today for your Social Media needs.