Alright, so it took me a while to come up with a "D" topic that I felt good about, but then out of nowhere it came to me, and I am amazed I did not think of this sooner. In social media, so much gives the impression of a lawless land where little guys can bring down big companies, and everyone has learned to threaten companies "if you don't fix … [Read more...]
A to Z of Social Media #A2ZofSoMe : C is for Content, scratch that…Conversation
It is often said in social media that content is king, of course content is important but, if we leave it at that, we are falling into the trap of reverting to traditional advertising mentality. Content can get attention, it can make people aware of you and your organization, but, by itself, it is not social media. Pushing out nothing but content … [Read more...]
A to Z of Social Media #A2ZofSoMe : B is for Brevity
First I have to say, I really wanted to write "Brevity is", but I fought that urge because this topic deserves more that a quick quip. When thinking of social media, there is one lesson that so many businesses seem to miss and that is the art of brevity. This is extremely important in Twitter where you are limited to only 120 characters to get … [Read more...]